Not everyone should be client facing

Some people, no matter their stellar brainpower, impeccable work ethic and fantastic sense of style, should never be client facing. I’m not saying you shouldn’t hire them. You’d be crazy not to.

They’re great hunkered down behind their computers, doing research and hammering out strategy. Most of the time they’re the work horses of great organizations. But you don’t want them interacting directly with your clients. Continue reading

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Doing It Right: Breaking Pointe

My pilates instructor, Kelly Recktenwald, is passionate about all things dance. So last week when I happened to catch the new show Breaking Pointe she was the first person I thought of, so I tweeted her. But, of course, by the time she saw the tweet the episode had finished.

Last night I happened to come across what turned out to be the second half of the second episode, so I tweeted her again. She was in allergy hell and missed the my message.

Aside: It just seems wrong to call or text to let a person know that a trivial reality show is on T.V. Ya know what I mean? I don’t know why, but tweeting seems a little less intrusive.

Anyway, imagine my surprise when I noticed this tweet from Allison DeBona:

How had she noticed my tweet, you ask? I had used the hashtag #BreakingPointe a hashtag she most likely regularly searches to find individuals conversing about her show. Notice she utilized the hashtag in her response as well.

Great job listening, Alli. I’ll be watching Thursday.

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Social Media: Don’t do it just to be doing it.

Have you ever heard people being criticized for not being more active on social media? “You never see them on Twitter anymore.” {shakes head} “I used to see them all the time.”

Step back one quick moment. It’s not about doing it just to be doing it.

What’s the purpose of social media? Continue reading

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Revealing my story with help from Chris Martin

My hatred for being photographed is inordinate. I dread photo sessions like most people dread root canals. Remarkable, award-winning photographers have taken hundreds of photos that yielded only a few satisfactory shots.
So, when I scheduled a photo shoot last month, everyone asked why. They loved the old photo. The white pants. The candy-red patent Via Spiga pumps. (What’s not to love?)
I’d responded with, “It’s time…it’s been four years,” but I knew better. The lackluster photos had nothing to do with the photographers or the skills of the make-up artist or the number on the scale at the time. They had everything to do with me not showing up. The results portrayed my shell without my spirit.
So this time around I decided to focus on being present. And I chose to work with Chris Martin. Yes, the Chris Martin: documentary filmmaker, photographer, writer and speaker. I’d seen many exceptional examples of his art but had never had the opportunity to work with him. Chris’ relaxed manner and casual smile put me at ease. We drank coffee at Breken Kitchen and talked for about an hour. And then he said, “Let’s take a walk.” What’s scary about a walk? Absolutely nothing.
And so we walked and laughed. I soaked in the beautiful day, our surroundings and basked in the moment. With Chris’ guidance and exceptional skill he positioned me in the best light. Looking at the exceptional resulting photos, I find that Chris revealed the real me.
Do you need help revealing your story? Give Chris a jingle.
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The importance of being different.

Even at 5:57 a.m. there’s an obscenely long line weaving towards security at for Gate D at Portland’s International Airport. Judging by their demeanor, few of then passengers have consumed their morning cuppa and they trudged like zombies through the maze on their approach to the TSA’s once over.

As a TSA agent approached the shuffling line, she loudly asked if anyone was in possession of chocolate. We all largely ignored the uniform’s announcements, assuming we’d memorized the TSA drill, so this question caught everyone’s attention.

Seriously?! Now they’re not letting people carry on chocolate? Oh, this can not end well. Continue reading

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Yoo-hoo! Is Anybody Home?

Back in the day when we had a home phone my son, Jesse, was little maybe eight years old when my husband and I decided it was high time we taught him how to answer the phone. If you’ve ever called a friend’s home. had their first grader answer the phone and then be left lying on the floor with the receiver for the next 15 minutes, you understand exactly why this is necessary. Answering a telephone isn’t intuitive for small children.

So we drafted a script of sorts which was laminated and attached with velcro to our phone’s receiver. When the phone rang, all Jesse had to do was tear the script off the receiver and read the first sentence: Continue reading

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Are you depressed because your highly-regulated business keeps you off social media?

Wendi Eiland’s Twitter bio

If I had a nickel for every time someone in insurance or some other highly-regulated field told me that they “can’t use social media,” I’d be rich . I’ve heard it from  lawyers, insurance agents, financial planners and bankers.

And then there’s Wendi Eiland, or @WendiEiland if you play on Twitter with the cool kids.

We sat at a small table at Water Avenue Coffee a couple of weeks ago, recalling our brief first in-person encounters: last year’s @Whiffies’ Foursquare Day tweetup and Clark Haass“Posh” Hashcapade at Gracie’s a few weeks earlier. Patrons at nearby tables must have thought we were life-long friends; we hooted and hollered, carrying on as if we’d known each other for years. Continue reading

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