Category Archives: Social Media

Social media isn’t as scary as the gurus want you to think.

Every time I attend a business event I am inevitably asked what I do. “My passion is helping small businesses connect with their customers online and off using social media, blogging,…” Her body shifts uneasily. There’s a measurable distance now … Continue reading

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Revealing my story with help from Chris Martin

My hatred for being photographed is inordinate. I dread photo sessions like most people dread root canals. Remarkable, award-winning photographers have taken hundreds of photos that yielded only a few satisfactory shots. So, when I scheduled a photo shoot last … Continue reading

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Are you depressed because your highly-regulated business keeps you off social media?

If I had a nickel for every time someone in insurance or some other highly-regulated field told me that they “can’t use social media,” I’d be rich . I’ve heard it from  lawyers, insurance agents, financial planners and bankers. And … Continue reading

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Here’s an alternative to auto DMing me on Twitter

I always think the best kinds of welcomes are public and personal. Note how these new friends have taken the time to read my bio. By welcoming me in an open message on Twitter they’ve also proudly introducing me to … Continue reading

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What I see when you auto DM me on Twitter, Part 4

And a final example: We’ve only just met and already you’re asking me for a favor. This already feels like a one-sided relationship. I can see where this is going, and I want out.

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What I see when you auto DM me on Twitter, Part 3

And a third example of what he said and what I thought: Thanks, but no thanks. Your website information should be part of your profile not part of your handshake.

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What I see when you auto DM me on Twitter, Part 2

Here’s another example of what I read when I see your auto DM: The sentiment is nice enough, Mark, but I just don’t buy that this is the way you normally talk to people. “Endeavor to always keep it interesting”? … Continue reading

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