Are you depressed because your highly-regulated business keeps you off social media?

Wendi Eiland’s Twitter bio

If I had a nickel for every time someone in insurance or some other highly-regulated field told me that they “can’t use social media,” I’d be rich . I’ve heard it from  lawyers, insurance agents, financial planners and bankers.

And then there’s Wendi Eiland, or @WendiEiland if you play on Twitter with the cool kids.

We sat at a small table at Water Avenue Coffee a couple of weeks ago, recalling our brief first in-person encounters: last year’s @Whiffies’ Foursquare Day tweetup and Clark Haass“Posh” Hashcapade at Gracie’s a few weeks earlier. Patrons at nearby tables must have thought we were life-long friends; we hooted and hollered, carrying on as if we’d known each other for years.

The thing about Wendi is this: she’s just herself on Twitter. And so, of course, I feel like I know her pretty well. Yes, I get that she sells insurance. That’s what she does for a living. But, like everyone, she’s more than what she does. And she uses Twitter to let her followers get to know her. And know her we do, because she’s laugh-out-loud funny, engaging and she’s never “selling.” What’s not to love?

So the next time I run into someone who trots out the lame lawyer or financial services excuse, I’ll be pointing them to Wendi’s bio. ‘Cause she’s doing it right.

P.S. The cherry on top is that a few days after our coffee I received a lovely handwritten note from Wendi as well as her business card and an American Family Insurance notepad which I’ve already put to good use. How smart is that?


About Mary Rarick

Caffeine-addicted hyphen enthusiast, grammar geek and former editor; lover of shoes, vacuum cleaner tracks and compelling content; enthusiastic, perennial cause adopter; hash tag abuser, connector and social media strategist.
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2 Responses to Are you depressed because your highly-regulated business keeps you off social media?

  1. kathycondon says:

    Wendi is smart for many reasons AND, of course, I am delighted she sent a handwritten note. If only people would understand how important they are for follow-up. It helps strengthen relationships.

  2. Mary Rarick says:

    I agree wholeheartedly, Kathy, but it’s nice to hear from you, the queen of connectors. In addition to adding another personal interaction to our relationship, her handwritten note also gave her the opportunity for her to give me her business card and the notepad, too. Why more people don’t send handwritten notes, I’ll never understand. They’re just classy.

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